I grew up on 48th and Wright in the
....on a tree lined street of bungalows and two story flats. Our
neighborhood was blessed by a
multicultered population of mostly first
and second generation Italians, Jews
and Germans. Every house I entered
smelled different...some like garlic and
some like sausage.
On Saturdays I'd take my allowance and
walk up to Center Street to spend my
money at the Ben Franklin store. One
week I'd buy a bag of marbles, the next
week some bubble gum and/or trading
cards and occasionally, I'd have enough
money for a new pink or red scarf to
wear around my neck.
I learned about art by collecting
trading cards, I had a shoebox full of
them. I also learned about selling and
negotiation when I would try to trade a
card with the picture of a bouquet
of flowers for a classical picture of a
horse, dog or cat. Trading marbles was
the same thing--what ever happened to
that wonderful hobby of trading?
Center street had a flower shop, a
kosher bakery, a dance studio, a dime
store, a drugstore and a few apparel
shops (one specialized in infant
clothing). My dentist was within
walking distance so I could go to my
appointments myself after school or on
Saturday mornings. He'd give me a
plaster of Paris head of Beethoven or
Abraham Lincoln if I didn't cry as he
drilled on my teeth.
The summer of the polio quarantine, we
had a blast sneaking our friends into
the yard behind the garage. At the
time, there were concrete ash boxes that
were great hiding places. We played
kick-the- can and red light/green light
in the alley till our moms called us in
after dark. When the quarantine lifted
the following year, we resumed "park
life" again which included swimming in
the pools, flirting with the boys by the
swings as we leaned against our freshly
polished Schwinn bikes and making hiding
places in the bushes were we ate the
sandwiches our mothers packed for us.
I have fond memories of Sherman Park,
the Center Street Library, Sherman
school, and the Sherman theater on
Burleigh. I'm especially grateful that
I got to witness the rare appearance of
the rag man that blessed our street
riding a horse drawn wagon yelling,
"rags to buy...rags to buy." And I
can't forget the scissor and knife
sharpener who also yelled his way down
my street looking for ladies who wanted
there utensils sharpened.
My favorite memories were of my best
friend and I sitting on the front
porch on hot summer afternoons licking
orange or chocolate
popsicles...remember, we used to have
chocolate popsicles. When we wanted to
call for a friend, we would go to their
house, stand by the back door and yell
as loud as we could, "Oh D o n n a!"
until they appeared at the back door or
their mom stuck her head out the kitchen
window to tell you Donna had accordion
lessons and wouldn't be home for another
The fifties was a great time to be in
the world...a great time to live in
Milwaukee! Thank you for reminding me.
weeks on a
drive up Hwy
did not have
like that in
the time. We
always got a
fries, and a
me then, and
it went on
As a kid I
would be to
live near a
that was our
trips to the
13th St. I
guy who sat
up on the
store had a
It was a
By Schusters and yet two blocks
Schuster's was more than a department store to a kid born in 1937. At Christmas time it was a virtual playground. The toy department was huge and they had this gigantic model railroad that we used to sit for hours and watch. Schuster's was: Santa, Billy the Brownie, Metek the Eskimo, the reindeer out in the parking lot, the Christmas displays in the windows where you waited for the streetcar and watched the snow magically melt on the sidewalks--it was frozen malts and wrapped candy under the counters that a stealth minded kid could mine in ten seconds. Then there were the record booths where you could actually play the 78 rpms. Of course the clerks soon found we were just candy munching kids and not customers and told us very nicely to move along...but it still does not spoil the memory. Then in 1947 came the ten inch television sets with big magnifying glasses on them where we could sit and watch Howdy Doody and Buffalo Bob. When Sieferet School put on a mock trial on WTMJ-TV (Channel 3 back then) to showcase our student government program, our parents (all poor of course) went to Schusters to watch us perform. Later when I was in sixth grade I was one of the cadet patrol that guarded the doors after school to prevent kids coming in and causing mischief after school. Schusters rewarded us later with a banquet and told us all we had a job there when we got older. I could go on and on. I stood for hours watching that guy up in the tower above the parking lot calling out the names of the cars and directing them to a parking spot. I thought he had to be the smartest guy around to know the make and year of every car. Schusters at 12th and Vileet (not sure of that spelling) was a real neighborhood friend.
Born and raised @1322 Cherry Street in 1937
I grew up in Wauwatosa in the 1960s-1970s. I remember when there was a barn with cows on 122nd St north of Woodland. In the other direction there was Yarnee's bakery at 122nd and North where George Webb's now stands. It smelled so great in there and my mother would send me up there to buy milk and allow me to use the 4 cents change on a cookie. I worked at that George Webb's as a teen when it was half the size it is now because Chris's Hair Styling place was next door. We walked to 31 Flavors on North Ave around the corner of George Webbs to buy an ice cream cone for 26 cents and loved to get Golden Fried Chicken across from the Kohls with the curved roof at 124th and North. We bowled at Boleros and played tennis at the old Fisher School building. We could ride our bikes to the Elm Grove Pond to fish or to a stable in Brookfield. We could run with the kids all day until dark without any concern of being abducted. We went to the Tosa "dump" to find cool junk on 116th St. We walked to 117th? and North to the Boy Blue for ice cream and then crossed the street to buy candy at the PDQ. We went to the Melody Top Tent for musicals in the summer and Summerfest only cost $3.00. There were impromptu concerts and anti war demonstrations in the playing fields behind Fisher School at 122nd and North. We ice skated on the skating rink that was flooded there during the winter. We also skated at Mayfair and saw horseshows over the covered ice on a few occasions in the middle of the mall. At Brookfield Square there was a restaurant in a dept store with a balcony that overlooked the inside of the mall. You could also eat in the restaurant in the back of the Kohl's Department Stores. We went to the Kooky Cookie House every Christmas at Capital Court. When you shopped in the Penny's there was a fake Trolley that had shoes in it and this is where you would try on your kids shoes. In Elm Grove there was a dime store where the Penolopes restaurant now is. It had a nice lunch counter in the back. At Mayfair they had a Walgreens with a restaurant in it also. We ate at the Captain's Steak Joint at Mayfair on dates in high school. Life was safe back then and we slept out in tents in the back yards all summer.
was brought up in Milwaukee starting in 1919 and have enjoyed every year here. I remember the dance floor on the roof oif the Wisconsin Theater at 6th and Wisconsin as well as the covered roller skating rink at North Avenue on the east bank of the Milwaukee River. There was a massive ski jump at Gordon Park, on Humboldt and the Milwaukee River. The runout was on the river ice, and if the ice was melting the skier had to stop short or end up in the river!
The North Shore Railroad had its station at 6th and Michigan, and when they were shuffling cars to make up three car trains Michigan was plugged up. The cars ran along the street until they were past St. Josephs and then had their own freeway. The interurbans ran south to East Troy, west to Oconomowoc and Watertown, and north to Sheboygan. Their Milwaukee station was in the Electric Co. Building on 3rd and Michigan, shared with bus lines. The cars went in one door, discharged passengers and took on more, and then left through the other end. There was a short tunnel to get under the 6th Street hill and on to their various routes. The rapid growth in auto use hurt the interurban ridership, and gradually the lines were discontinued. The remaining one to East Troy was the scene of an accident when the operator of the line piloted a train too fast, off the track, and into a tree. This killed the operation.
Reddy Kilowatt, the electric co. emblem, in the Electric company building, was where you could redeem blown light bulbs for new ones.
The Milwaukee Road's Olympian was a long train for its transcontinental run to Seattle and Portland, and it blocked St. Paul Ave. daily each way.
Eating on the north side had a great number of restaurants including Buckets Goldenberg's Pappys, the Silver Spring Dinner, (both on Silver Spring and the Port Road) Marc's Big Boy, the Milky Way on Capital and the river, Mama Mias on Silver Spring west, and Aliotas. Buckets was a commercial wrestler and I remember seeing him catapulted from the Auditorium ring onto the floor. Toy's was on 4th near Kilbourn, and Charlie had a smaller restaurant on 3rd near State which was his pride and joy for the cuisine, and it did not serve liquor. Shakeys on Hiway 45 was the first to offer pizza and drew from all over the city. Echo Bowl on the Port Road was a well known bowling alley.
The vessel Christopher Columbus ran to Chicago, starting its runs for their World's Fair, and docked on the Milwaukee River west side at Michigan. The various Goodrich liners docked at a nearby dock, as they started their scheduled runs to Wisconsin and Michigan ports.
At 6 in the morning the clop-clop of a horse and bakery wagon came down the street to deliver breakfast buns, followed by the milk man (a sign in the window told him how much to leave) then the dairy and eggs man, and finally the ice man. He also had a sign to order. Ted Friedlander
Ya Ya Milwaukee
Great website!Born in '74 I know that's late by some peoples standards, but I still have some great memories to share. I lived on 23rd and Scott, but
grew up on 25th and Mineral when it was clean and safe even at night! Here's a list of some things I recall...Jahrs on 16th and Greenfield. Bargain Bills. Novos pizza. Grossmans.
Dons burgers on 5th& Greenfield. Who's Inn (now Miss Katies). Vnuks on 23rd & National.
Select T.V. WQFM,WLPX,Hot 102, Z-95. Casanovas on Muskego. A&P on 33rd and Greenfield. Red Owl on Muskego. Pick-n-Save on Pabst&Forest Home (They had the black crayons for pricing). Mrs Karls on Pierce. Orchard Inn. Whitlock Auto. El Sombrero restaurant.
Onion Crock at Southgate. 6th district police station on Burnham. KFC on 25th& National.
Big Boy on Mitchell also on 29th and National. Bizzy Bobs on 2nd and Mitchell. Pinkys bowl.
Rumors bar on Greenfield. C J's custard on Mitchell. American Soda Water. Crystal Palace on
National. Gimbels. Sears on Forest Home. Treasure Island later Zayres on 27th. Robs Cozy Inn. The Fat People trucks. The old Wisconsin Av.,6th st, 16th st,27th st & 35th st viaduct before they re-constructed. Red Corvette bar. Odd Rock bar. Billy's old Mill. Mainstream music. South Side Spirit paper. Sail-n-Rail bar. Who's on 1st. Graf's soda plant on 43rd&Greenfield. Ben Franklin on Burnham. National liquor bar & store. Southridge theatre. Maria's pizza when it was on 7th. Gull pharmacy on 16th. Fabians barber shop.
Richard's butcher shop(I used to work there).The Love Rock!!! B.S. Wisnewski.
Kodak hut in southgate parking lot. Head shop on 16th & Mitchell(My parents were hippies).
Aurther Treachers. Purple Heart on National. Linsay Meat packing on National. Dairy Chef on Burnham. Grebe's 6th & Mitchell. Linebarger st foot bridge. Natatorium on 4th & Mitchell also on 16th & Greenfield. Ground round's popcorn covered floors. Jewell later Tates shop rite on 27th.The Port fish frys on Beacher (yum yum)! South Division free cheese. St Mathews fest & rides. Old kiddie pool at Clarke square. Petroffs on Forest Home. Suburpia (Thank God their back)! Golden Chicken 11th & Greenfield. Vieau cabin in Mitchell park. Mural for injured industrial workers on 11th & Greenfield. Tadych furniture frog (Tadych,Tadych,Tadych...boing). Continental grain now Nidera. J C Penny on Mitchell also in West Allis. Scandahouse. Showbiz pizza on 27th. Farrell's ice cream parlors. Skate U all niters! Handy Andy. Kizavats(sp?) Kluglitches(sp?) HBO antennas (some illegal) pointed at Bank One. Southside Church of God (my pre-school). 6'' lannonstone curbs that destroyed some of dads car doors. Boy Blue on 16th & Mitchell also 24th & National. Mitchell st. fest.
Bike trail by Riverside actually had working train tracks. When The Tracks bar had "tracks" running through the property. Gloriosos restaurant. Black and white generic beer cans. Black and white street name signs. The Mojeska. Rainbow airport Franklin. Marine bank on 16th.
Kohls foods on 35th & Greenfield also on 14th & Burnham. Avalon's starry cieling. North av. dam. T.V store on 16th& pierce(name???). Candyland on 23rd & Greenfield. Loves home juice .Golden Gurnsey home deliveries. Meyer restaurant on 27th. Paddle boats and ice skating at Mitchell park. Christan center caravan played movies and had free popcorn for kids in Clarke square. Fire alarm boxes with the blue light on top. Sunken gardens at Mitchell park. The Fruitboat. Hallmark on 27th & National (the old man working there chain smoked those brown cigarettes.) Finally my last memory was being one of the few African American children growing up on the Southside. So I was not forced to bus in the 70's went to Longfellow elementary. Christ Lutheran. Walker & finally the soon to be razed TECH!!! C/O '92!!!!
YA YA Milwaukee!!!!
This is great
Thanks for the memories. Trying to put a history story together honoring and remembering the famous Dutchland Dairy Restaurants mentioned many times here. My dad Perry supervised many of those stores for many years. As kids, my two sisters and I were on the TV commercials, and they were even "Dutchland Dairy Girls" in blue and white uniforms (but did not really slide off of the roofs like the commercials showed). Quick note: their were 15 stores total. Owned by Joe Clark (brother Emory Clark- owner of the Clark Gas Stations). Later many were converted to Meurer Bakeries. ;69th and 95th and Lincoln, 6th and Oklahoma, 39th and National, Menomonee Falls, etc. etc.
Haystack onions started here, as did the grub-in-a-tub. Brown bottles of milk, great custard, Chicken dinner specials on Sundays. Stay tuned for the book... more to come. Keep up the site and great work. Jim M.
I was a teenager in the "Fonzi" days and grew up in Shorewood. My fond
recollections of Milwaukee include - Riverview Roller Skating Rink on E.
North Ave, the greasy hamburgers at the Milky-Way Drive-In on Port Road, the
Pig & Whistle's frozen custard, Schaft's Sausage, The Plankinton Penny
Arcade and people look at you strangely when you ask where a "bubbler" is,
Benfeldt Ice Cream, Washington Park Lagoon, Lake Park, Sherman Park and
Brown Deer Park ice skating, the Yankee Doodle Restraunt on Oakland &
Capitol, the Bluemound Mound Rd. drive-in theater, Black Eagle Gas on
Oakland & Edgewood and who can forget the aroma as you pass by the Ambrosia
Chocolate factory. There are many places, people and events to relive and
remember about Milwaukee. It's great to have these reminders of the
"Good Old Days."
Thanks and keep this site going.
GSP (former Shorewoodite)
Saw reference to Wisco 99. As I understand it, it was owned by the
Schroeder family. My father was the local Wisco 99 distributor in
Madison. I have a few pictures of his truck and one copy of the logo,
but have a hard time finding anyone who remembers much about the
company. In Madison at least, the company was legally known as
Hollywood Oil Company and I have no idea why. There were 6 stations in
Madison. They were the first "gasoline only" stations in the area, and
were discounters. They had double stamp days on Tuesday and "Ladies
day" on Thursday. On ladies day women who filled up got a free gift.
They also gave away Hop Along Cassidy mugs, which were very popular. I
would love to hear more from anyone who has any knowledge or pictures of
Wisconsin stations or operations. The corporate entity was apparently
Wisconsin Independent Oil Company and at least in later years was based
in Palatine, Illinois. They also had stations in Kenosha and Rockford.